1/13/26

Apple AI Race

Apple has positioned itself behind Google in the artificial intelligence competition, opting for a partnership rather than independent development. The company has entered into an agreement with Google to integrate AI capabilities into its ecosystem. This arrangement costs Apple approximately one percent of its annual profits a relatively modest investment given Apple's substantial revenue base. From a business perspective, this represents a cost-effective strategy that allows Apple to offer competitive AI features without the extensive research and development expenditures required to build comparable technology in-house. The partnership demonstrates Apple's pragmatic approach to rapidly evolving AI technology.